On June 24, Eminem tweeted a new song titled “From The D 2 The LBC” would be available. The post included the single’s comic book-style artwork, featuring two cartoon monkeys representing Snoop Dogg and Slim Shady and their affiliation with the Bored Ape Yacht Club (BAYC). He quickly sent out another tweet promoting the video in response.
The song comes after Eminem and Snoop’s earlier-in-the-year collaboration at the Super Bowl LVI Halftime Show. The duo appeared in the star-studded performance along with Dr. Dre, Mary J. Blige, and Kendrick Lamar.
The video shifts to Eminem and Snoop as they perform their verses while morphing into animated, Bored Ape-style avatars – the song was recently previewed live at Ape Fest 2022 by the pair.
It should be mentioned that Snoop and Eminem have already dabbled in the NFT scene and are already familiar with it.
According to Cointelegraph, Eminem, also known as Marshall Mathers III, paid $462,000 for an NFT on the OpenSea NFT marketplace and joined the Bored Ape Yacht Club (1).
The Algorithm, a joint album by Snoop Dogg, was released last fall. Numerous musicians, including Usher, Dave East, Jadakiss, Fabolous, Mary J. Blige, Ice Cube, E-40, Wiz Khalifa, and others, were featured on the 25-track compilation album. The supergroup Mt. Westmore, which consists of Snoop, Ice Cube, E-40, and Too Short, also performed a joint song.
The song is accompanied by a James Larese-directed music video that opens with Snoop claiming there is “no smoke in here” despite the obvious presence of a massive joint in the studio with Eminem. (2)
Eminem’s second single of the year is titled “From The D 2 The LBC.” He collaborated with CeeLo Green on the Dr. Dre-produced song “The King And I” earlier this month. Em talks about the similarities between himself and Presley in the song that samples “Jailhouse Rock,” which was recorded for the Elvis movie soundtrack.
Since the musicians blatantly market their Bored Apes on Twitter, Snoop Dogg and Eminem both receive publicity with BAYC. The Bored Ape #9055 featured in the Snoop Dogg and Eminem collaboration music video is also Eminem’s Twitter profile image. When advertising merchandise and other partnerships, Snoop Dogg has prominently featured his Bored Ape #6723, which he’s dubbed “Mr. Bombay.”
Meanwhile, Snoop Dogg’s most recent album, “BODR,” was published in February. The album’s title is an acronym for “Back On Death Row,” and it was Snoop’s first on Death Row Records in 26 years. Earlier this year, the rapper successfully acquired the label through which he had previously published the albums “Doggystyle” in 1993 and “Tha Doggfather” in 1996. (3)